Thursday, October 22, 2015

Facebook Ads vs. Google Adwords - Which One is Best for Your Business

Author: Gagan Masoun
Facebook Ads vs. Google Adwords
As a business owner, you likely understand the importance of having an online presence. You may also know how important it is to advertise your business and the content you post on your website. However, what you may not know is how to properly advertise what you have to offer. After all, there are two prominent options: Facebook Ads vs. Google Adwords.

In order to figure out which is the right method for your advertising needs, you have to understand what each have to offer. 

When you first consider the two, Facebook ads and Google Adwords seem extremely similar.

Read - Promote Your Facebook Fan Page

PPC advertising can be quite affordable if you know the proper techniques for using it. Google Adwords can provide you with high-conversion, low-cost and highly-targeted campaigns. You have the exact same opportunity when you use Facebook ads.

Google Adwords

However, there are a number of key differences that you should be aware of in order to make an educated decision regarding which option is best for your business.

What is AdWords?


The Targeting Systems

When you use Facebook ads, you can select the audience that receives the ads with the provided filters. This allows you to target your audience based on three factors: geography, demography and interests. This means that your ads are going to reach the proper audience and only be seen by the users you have profiled.

Recommend For You - How To Find Keywords For Your Blog Post

On the other hand, Google Adwords can trigger users based on preferences; however, Google does not know people the way that Facebook do. It is not able to see what people are following or liking. The relevant ads are targeted mainly by the search terms that are used. 

The Ads

The process to create Facebook ads is much different than the process that is used for Adwords. You will be targeting the interests of people, instead of the search phrases they use. You will be targeting people based on who they actually are, instead of the information that they are searching for at the present time.

Easy Steps To Increase Your Google Adsense Income (CPM)

The ads shown on Facebook are usually based on the likes of a user, while Adwords is exclusively focused on the keywords that are used. The actual demographic data on the various users is also more complete, which makes targeting much easier when you use Facebook. 

However, the thing that really stands out the most, is the cost. In most cases, Facebook ads are just a third of the cost of Google Adwords.

Building Your Brand

While each of the advertising platforms offers businesses the ability to build their brand, they offer this in completely different ways.

Facebook Ads

Adwords offers a single click to take a potential customer to the landing page. Facebook advertising allows businesses to leverage word-of-mouth and social proof, which are both extremely powerful tools in the term of advertising.

Facebook for Business


So what option comes out on top? That depends on the user you are targeting. Those who are still in the research mode should be targeted with Google Adwords. This allows a keyword term to be targeted, and ensure that you are reaching those looking for what you have to offer. 

Facebook ads, however, will help to encourage people to talk about your business and your brand. It focuses more on word of mouth advertising and can help you sell and build long-lasting relationships.
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Friday, August 28, 2015

How to Buy or Sell Bitcoins in India

Author: Gagan Masoun
How to Buy Bitcoins in India
Bitcoin is an brand new payment network and another kind of money (a completely digital money). Bitcoin has no concern with central authority or banks; controlling transactions and the issuing of bitcoins is carried out everything by the network. People have a freedom to buy or sell bitcoin, because nobody owns or controls Bitcoin. Here is an official website of Bitcoin. Please watch Bitcoin introduction video to know more about it. This video explains how bitcoin works and the importance of this paradigm shifting technology.

Bitcoin it's not just a currency, it's a revolution that will not be centralized.

Bitcoin for Individuals

  • Mobile payments made simpler
  • Security and control over your money
  • Works everywhere, any time
  • Super fast worldwide payments
  • Select your own fees
  • Protect your personal identity

Bitcoin for Businesses

  • Control your own fees
  • 100% secured
  • Fast international payments
  • No PCI compliance required
  • Get some free visibility
  • Multi-signature
  • Accounting transparency

Bitcoin for Developers

  • The simplest of all payment systems
  • Many third party APIs
  • You can be your own financial system
  • Bitcoin addresses to track invoices
  • Most of the security is on client side
  • New payment possibilities

How to Buy Bitcoins in India

Buy Bitcoins in India

There are so many websites available to buy and sell bitcoins. But when sending money to an exchange, you are trusting the company to not steal your money, and that their website is 100% secure. It is highly recommended you collect the real information of the operator and ensure that acceptable recourse is available.

Warning: Please be careful with your money.

In this article we are going to share some websites to buy or sell bitcoins in India. These are 20 websites which are best to exchange bitcoins.

1. - Unocoin is one of the best Indian bitcoin wallet. You can create an account with simple steps and securely buy, use and accept bitcoin. You can make a call on this phone number 1800-103-2646 (7am-11pm Mon-Sat) to get support.

2. Zebpay - India online! You an easily buy and sell bitcoins in India. Download Zebpay app to get started.

3. - helps you to Buy Bitcoins and Sell Bitcoins easy in India! You can transfer funds directly to bank accounts. NEFT/RTGS, IMPS and cash deposit accepted. There is only 1% fee to buy and 0% to sell.

4. Coin Cafe - Coin Cafe gives you a freedom to Buy or Sell Bitcoins from anywhere in the world. No waiting, no hassles. There are so many options to buy Bitcoins: cash, check, wire transfer, Western Union, or credit/debit card.

5. Expresscoin - Register on and start buying. Fast, easy and safe way to buy Bitcoin, TetherUS and other coins. You can buy bitcoins by paying with USPS Money Order, Personal Check Payment, Wire Transfer and Cash Deposit.

6. IBWT - IBWT is another website to exchange your digital currency (Bitcoins). It is a secure platform to transfer or deposit funds. Fee is 0.3%. They use simple verification system.

7. Coinify - Setup your account on Coinify website within 5 minutes. More than 7,000 bitcoiners are using Coinify to buy/sell their bitcoins.

8. xCFD - Bitcoin (CFDs) with short positions and leverage

9. ANXPRO - ANXBTC.COM provides an easy, secure, and affordable way to buy and sell the Bitcoin.

10. ANXBTC - With you can transfer your Bitcoins directly to your ANX debit card anytime anywhere!

11. - Just reply to an advertisements on this website and fix a meeting to meet the person to buy bitcoins with cash, or trade directly with online banking.

12. BitcoinTalk Forum's OTC - You can find a direct seller online to buy and sell bitcoins through

13. VirWoX - You can buy Bitcoins with PayPal and Credit Cards.

14. 24change - With 24change you can buy Bitcoin, QIWI, eCoin, Yandex Money, Okpay, Paymer, PerfectMoney USD, Redpass, ePayments, BTC-e, LiqPay USD/RUB and so many other currencies.

15. CoinMama - The easy way to buy virtual currency Worldwide! CoinMama allows you to buy Bitcoins and Litecoins with credit card or cash.

16. LakeBTC - LakeBTC is a great bitcoin platform for pricing, liquidity, security, derivatives and indexes.

17. XMLGold - If you want to safely and profitably change an e-currency then you should try XMLGold once.

18. BitKonan - Sign up on BitKonan and start trading of bitcoins today.

19. BTCXINDIA - BTCXINDIA is an India's largest bitcoin exchange comapny. Sign up now to buy or sell Bitcoin and Indian rupees in real time with instant deposits and withdrawals.

20. Bestexchangeonline - Buy sell exchange bitcoin, Perfectmoney, Paypal, Webmoney, cashu, liqpay etc.

If this articles was helpful for you then please share this post with others. Thank you so much! Love and Peace :)
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Monday, August 10, 2015

List Your Business - Top 5 Australian Business Directories Free Listing

Author: Gagan Masoun 2 Comments
List Your Business - Top 5 Australian Business Directories Free Listing
People want their website and blogs to appear at the top of the major search engines like Google, Yahoo and Bing. Search Engine Optimisation (SEO) is important for any website or blog. There are so many factors in SEO which can make your website up or down.Listing your company and website on online directories/classifieds is a vital component to improving your SEO and is an amazing way to get started.
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Wednesday, June 10, 2015

Top 5 YouTube Ad Videos

Author: Gagan Masoun
Top 5 YouTube Ad Videos
YouTube is 10-years old now. anniversary this year, The video sharing platform shared top 5 Youtube Ad videos over the last decade on the Adwords Agency Blog. Combined, these top five ad videos have been watched for 7.7 million hours - that's over 875 years of people actually choosing to watch video ads. In this post I am going to share all these 5 videos. Also, So many congratulations to all of the winners.
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Monday, June 1, 2015

How To Add Whatsapp Sharing Button to Blogger Blogs

Author: Gagan Masoun 6 Comments
How To Add Whatsapp Sharing Button to Blogger Blogs
Whatsapp messenger (Android, iPhone) app is most popular all around the world. Everyone must be having it right now on their smartphone. Whatsapp is now available on web so it's really very important for you you to implement it as an element of your blog marketing & promotion. By default blogger has five social sharing buttons (Email This, BlogThis!, Share to Twitter, Share to Facebook and Google+) to share and promote your content.
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