There are increased reports of cyber attacks and other hacker activity on every news source worth checking. This is no surprise, as cyber criminals have gotten bolder and are using more advanced techniques to get to personal and business data, hoping to make a profit from data sales and identity theft. They will do anything and everything to make a dollar, including attack small WordPress blogs that are completely innocent and merely want to share information with loyal readers.
This makes one start to ask questions about blogging platforms, and whether WordPress (by far the most popular platform on the internet) is the safest option. Does it have the tools necessary to fight off attacks? What is required to make it the most viable option for the average blogger? Do other platforms have anything worth knowing about?
Here are a few things worth your consideration:
What Do We Have for Alternatives?
To be perfectly honest, not much that you can get a good start from. Blogger and Tumblr are perhaps two of the most popular alternatives, and Tumblr isn’t necessarily as good for blogging as it is for reposting random thing after random thing onto your wall.
Looking over Blogger, there were no signs that it was an immediately secure platform. It might have different features and costs, but security is still account based (and accounts, though necessary, can be hacked) with no special verification to make it stand out. We don’t hear about as much malware and other issues considering as it isn't as popular, but it is still vulnerable to all the classic exploits. It is also connected to your Google account, meaning a slip from your email makes your blog toast.
You will find other platforms. They will be mostly unknown entities and professional web hosting services mostly meant for full websites. There are other (expensive) services that offer complete security, but they are often too restrictive to use reliably as your blogging platform. If that is what you are looking for, then they are often a clear choice, but security is probably not what will guide your decision. For the most part, the current online environment nearly demands WordPress due to its sheer dominance.
Plugins are one of the cornerstones of WordPress, and they will probably help you define your blog. They can confer security benefits or provide new functions for your readers to enjoy, and many of them don’t cost a dime.
They aren’t made equally, though, and most of them are worse than trash. They will change the very fabric of your website, and that opens up vulnerabilities. Most plugins aren't thoroughly tested for security, and others are actually malware in disguise. They can give hackers a back door into your blog or even crash it entirely. Others aren’t updated frequently enough and hackers discover holes with no one on the other end to close them, leaving users open to attack.
This makes the relative safety of WordPress largely dependent on how savvy you are with plugins and whether you are willing to use them. There are ones such as WP Security Scan and WordFence that will absolutely make your blog safer, but you have to cut through a lot of the jungle to find the good ones on your own. Don’t forget that you should check the reviews and be willing to wait on new plugins for other people to test them out first. Your blog will thank you for not installing it with dangerous scripts.
You might not think about it at first, but the popularity of WordPress throws a wrench into the equation. WordPress is so popular most people can’t even name more than two platforms other than it. This popularity means that cyber criminals and their collectives will spend a great deal of time and resources to try and find an easy way to break into WordPress sites. They will go after what appears to be the largest reward, and WordPress easily takes the cake.
On the other hand, WordPress also has far more resources behind it and a stronger community behind it than perhaps all of the other platforms combined. This means faster fixes and more effective plugins to fight the freshest threats to your blog. You will still be able to defend your blog well, but you will need to stay tuned to what’s going on in the cyber security realm and be willing to tend to your blog more than if you were to use another platform.
What most people aren't aware of is that cyber security is mostly a human problem. Computers and websites, when managed well, can fend off attacks quite efficiently. Encryption is usually pretty tough to break and most cyber criminals will give up before forcing a problem, hoping to find an easier target. Human error is what the best cyber criminals use to gain access, and it is what you need inoculation against. No matter what platform you use, human error can easily be your downfall.
People don’t realize the dangers they’re up against. People will use a cheap security suite to save money when the computer repair bill they’ll inevitably get is three times the cost of a year’s subscription. People will torrent without using a VPN to stay anonymous and find themselves in trouble with their ISP. They’ll leave their information on a sticky note where a co-worker or acquaintance can make a mental note and cause a data breach later.
You can’t slip up. You need to know the basic of online and blogging security as well as the ability to spot scams and phishing emails without falling for them. You can set up all of the defenses you want on any blog but if you give someone the master key there’s nothing you can do other than hopefully realize your mistake in time. Try to know all you can about online safety and keep up to date with the latest in cyber security. Only then can you say you have a safe blog, regardless of platform.
The safety of WordPress (or any blogging platform) really comes down to you. You can absolutely use WordPress as your host and feel confident that you won’t be plagued by vulnerability and danger from the get go. You absolutely need to adjust the settings, and your own tools and habits will make the difference, but this isn’t a strenuous task and will set you up for maximum stability.
Do you use WordPress and have any concerns about your security? Are there any alternatives you prefer from a security standpoint or holes that you think potential users of any platform should worry about? If so, please leave a comment below and join the conversation.
As a business owner, you likely understand the importance of having an online presence. You may also know how important it is to advertise your business and the content you post on your website. However, what you may not know is how to properly advertise what you have to offer. After all, there are two prominent options: Facebook Ads vs. Google Adwords.
In order to figure out which is the right method for your advertising needs, you have to understand what each have to offer.
When you first consider the two, Facebook ads and Google Adwords seem extremely similar.
PPC advertising can be quite affordable if you know the proper techniques for using it. Google Adwords can provide you with high-conversion, low-cost and highly-targeted campaigns. You have the exact same opportunity when you use Facebook ads.
However, there are a number of key differences that you should be aware of in order to make an educated decision regarding which option is best for your business.
What is AdWords?
The Targeting Systems
When you use Facebook ads, you can select the audience that receives the ads with the provided filters. This allows you to target your audience based on three factors: geography, demography and interests. This means that your ads are going to reach the proper audience and only be seen by the users you have profiled.
On the other hand, Google Adwords can trigger users based on preferences; however, Google does not know people the way that Facebook do. It is not able to see what people are following or liking. The relevant ads are targeted mainly by the search terms that are used.
The process to create Facebook ads is much different than the process that is used for Adwords. You will be targeting the interests of people, instead of the search phrases they use. You will be targeting people based on who they actually are, instead of the information that they are searching for at the present time.
The ads shown on Facebook are usually based on the likes of a user, while Adwords is exclusively focused on the keywords that are used. The actual demographic data on the various users is also more complete, which makes targeting much easier when you use Facebook.
However, the thing that really stands out the most, is the cost. In most cases, Facebook ads are just a third of the cost of Google Adwords.
Building Your Brand
While each of the advertising platforms offers businesses the ability to build their brand, they offer this in completely different ways.
Adwords offers a single click to take a potential customer to the landing page. Facebook advertising allows businesses to leverage word-of-mouth and social proof, which are both extremely powerful tools in the term of advertising.
Facebook for Business
So what option comes out on top? That depends on the user you are targeting. Those who are still in the research mode should be targeted with Google Adwords. This allows a keyword term to be targeted, and ensure that you are reaching those looking for what you have to offer.
Facebook ads, however, will help to encourage people to talk about your business and your brand. It focuses more on word of mouth advertising and can help you sell and build long-lasting relationships.
Bitcoin is an brand new payment network and another kind of money (a completely digital money). Bitcoin has no concern with central authority or banks; controlling transactions and the issuing of bitcoins is carried out everything by the network. People have a freedom to buy or sell bitcoin, because nobody owns or controls Bitcoin. Here is an official website of Bitcoin. Please watch Bitcoin introduction video to know more about it. This video explains how bitcoin works and the importance of this paradigm shifting technology.
Bitcoin it's not just a currency, it's a revolution that will not be centralized.
Bitcoin for Individuals
Mobile payments made simpler
Security and control over your money
Works everywhere, any time
Super fast worldwide payments
Select your own fees
Protect your personal identity
Bitcoin for Businesses
Control your own fees
Fast international payments
No PCI compliance required
Get some free visibility
Bitcoin for Developers
The simplest of all payment systems
Many third party APIs
You can be your own financial system
Bitcoin addresses to track invoices
Most of the security is on client side
New payment possibilities
How to Buy Bitcoins in India
There are so many websites available to buy and sell bitcoins. But when sending money to an exchange, you are trusting the company to not steal your money, and that their website is 100% secure. It is highly recommended you collect the real information of the operator and ensure that acceptable recourse is available.
Warning: Please be careful with your money.
In this article we are going to share some websites to buy or sell bitcoins in India. These are 20 websites which are best to exchange bitcoins.
1. Unocoin.com - Unocoin is one of the best Indian bitcoin wallet. You can create an account with simple steps and securely buy, use and accept bitcoin. You can make a call on this phone number 1800-103-2646 (7am-11pm Mon-Sat) to get support.
2. Zebpay - Zebpay.com India online! You an easily buy and sell bitcoins in India. Download Zebpay app to get started.
3. BitQuick.in - BitQuick.in helps you to Buy Bitcoins and Sell Bitcoins easy in India! You can transfer funds directly to bank accounts. NEFT/RTGS, IMPS and cash deposit accepted. There is only 1% fee to buy and 0% to sell.
4. Coin Cafe - Coin Cafe gives you a freedom to Buy or Sell Bitcoins from anywhere in the world. No waiting, no hassles. There are so many options to buy Bitcoins: cash, check, wire transfer, Western Union, or credit/debit card.
5. Expresscoin - Register on expresscoin.com and start buying. Fast, easy and safe way to buy Bitcoin, TetherUS and other coins. You can buy bitcoins by paying with USPS Money Order, Personal Check Payment, Wire Transfer and Cash Deposit.
6. IBWT - IBWT is another website to exchange your digital currency (Bitcoins). It is a secure platform to transfer or deposit funds. Fee is 0.3%. They use simple verification system.
7. Coinify - Setup your account on Coinify website within 5 minutes. More than 7,000 bitcoiners are using Coinify to buy/sell their bitcoins.
8. xCFD - Bitcoin (CFDs) with short positions and leverage
9. ANXPRO - ANXBTC.COM provides an easy, secure, and affordable way to buy and sell the Bitcoin.
10. ANXBTC - With Anxbtc.com you can transfer your Bitcoins directly to your ANX debit card anytime anywhere!
11. LocalBitcoins.com - Just reply to an advertisements on this website and fix a meeting to meet the person to buy bitcoins with cash, or trade directly with online banking.
People want their website and blogs to appear at the top of the major search engines like Google, Yahoo and Bing. Search Engine Optimisation (SEO) is important for any website or blog. There are so many factors in SEO which can make your website up or down.Listing your company and website on online directories/classifieds is a vital component to improving your SEO and is an amazing way to get started.
Wednesday, June 10, 2015
YouTube is 10-years old now. anniversary this year, The video sharing platform shared top 5 Youtube Ad videos over the last decade on the Adwords Agency Blog. Combined, these top five ad videos have been watched for 7.7 million hours - that's over 875 years of people actually choosing to watch video ads. In this post I am going to share all these 5 videos. Also, So many congratulations to all of the winners.