Thursday, August 16, 2012

Reasons Your Website Gets Penalized By Google Update

Author: Gagan Masoun
Reasons Your Website Gets Penalized By Google Update
Before we get to the point of answering this question, we first need to understand Google’s Panda and Penguin updates. Are you wondering why these endangered furry animals have moved out of the zoos and into our SEO world? These updates are Google’s way of penalizing websites that indulge in Black Hat SEO practices.

Regardless of the fact that these sites indulge in unethical SEO practices due to their lack of SEO knowledge, Google will simply go ahead and penalize these sites by reducing their page rank considerably.

See Also - How To Report To Google, If Someone Is Copying Your Content

What Exactly Is Google’s Panda and Penguin Updates?

Google-Panda-SEO-Tips-RecoverAlthough Google makes regular changes to its algorithm, these changes are so minor as to have little or no impact on the page ranking of your site. But there are certain major updates that Google undertakes that leaves the world of SEO in shatters. Two such updates are the Panda update and Penguin update. Panda update was the first in the list of Google updates. Panda update has had more than 13 refreshes until now. Penguin update being the latest from Google, together with Panda, it comes down rather heavily on stolen, duplicated content. There are websites that have been ranked quite high on search engine ranking but suddenly with Google’s Penguin update, have managed to hit rock bottom.

There are many reasons for Google to penalize websites who indulge in Black Hat SEO practices. What are these Black Hat SEO practices? Black Hat SEO practices mean boosting your websites search ranking in an unethical manner. It means your site is invariably breaking certain basic rules and regulations of Google and creates a less-than fulfilling user experience.

See Also - Reasons Why Google Hates Your Blog

But are you are wondering about the reasons that force Google to penalize websites? 

Using Excessive Keywords:

Content is the back bone of any website. The content should be original, unique and of high quality. Duplicated content is a frowned upon by Google. Stuffing the content on your web with keywords with an aim at increasing your site’s page rank will not work. Google may penalize the site where the content was originally published. It is important to regularly check whether the content on your page is being duplicated elsewhere on the internet. 

Building Un Natural Links:

What Google considers unnatural link building is,
  • Links from sites that have far too many outgoing links than inbound links. 
  • When your site gets links from same or related IP addresses it may result in getting low page rank for your site. 
  • Links from sites that are not related to your site may also succeed in making you lose your page rank

Spamming:

Google’s Penguin update verifies your sites ratio of high quality links to low quality links. If it finds this ration unfavorable, then your site will most likely be penalized. As Google’s update doesn’t run in real time, removing the problematic spam may also not work in your favor. The effect will not happen immediately as it may take more than a couple of weeks. 

Cloaking

Cloaking means presenting search engines with a different version of your website and another version to users so that it helps in improving the site’s search ranking.

Malware Infested Site:

Your site can be delisted if it has malicious malware code in its HTML source code. This is likely to happen when your site has been hacked. Although it is highly unlikely that you are aware of such a site infestation until Google intimates you regarding the same.  Nevertheless, it is advisable to update your web server regularly. 

Spinning:

Spinning should also be avoided. It is when the article is not rewritten completely but only certain words are changed to words that have similar meaning. The article that is being spun is available on the internet. This is an illegal activity and Google’s spiders target such sites.  

Doorway Pages:

These site pages were not created for human use. They were created specially to trick search engine spiders. The doorway page or the landing page is where a search engine user lands when searching for the site. This doorway page is stuffed with keyword and phrases with an intention of getting higher page ranking. Since the doorway page has no relevant meaning or content, it automatically redirects the users to another page.

There are still more reasons for Google to blacklist your website. Getting a high page ranking is not as difficult as it is made out to be. Only those sites that are trying to tame the search engine will pay the price by having their site de indexed. If you are consistently putting up quality content that is unique, original and informative then you don’t have to worry about Google’s Panda or Penguin updates.

Author
Author - Gagan Masoun is the owner of Blogs Daddy Blog.Gagan lives in India, has been blogging since 2010 and writing Blogs Daddy Blog since 2011.You can find him in the usual social networks.

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