They use research, analysis and insights—from inside and outside Google—to inform their decision-making and their products. They’ve spoken to a lot of their partners about how to help them access the same insights and conversations that inform their strategies, and today they’re announcing a thought experiment for their clients called Think Quarterly. It’s intended to be a snapshot of what Google and other industry leaders are thinking about and inspired by today.
The first edition focuses on the broad concept of “innovation” and provides some perspectives on how it’s possible to simultaneously lead and change the direction of an industry. They’ve included content from Macy’s CMO Peter Sachse on the future of mobile retail marketing, Ogilvy & Mather’s Russell Davies on the “Internet of Things,” and their very own Amit Singhal on how science fiction is becoming a reality in search.
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