Saturday, February 15, 2014

How to Avoid Getting Banned in Email Marketing?

Author: Gagan Masoun
Avoid Getting Banned in Email Marketing
Blocked emails are a major frustration for beginner and amateur business companies. Email marketing has suddenly increased in popularity over the past few years. In the meantime, spam filters have become more keen. Email spam filters are enemies of email marketers. Spam filters are failed to catch those people who are actually sending spam. The spam filters on clients’ email id's are a extensive issue for small and big businesses today. In this short post we explain how to avoid getting banned in email marketing.

What Is Spam?

Spam is unwelcome email sent to a list of internet users. We can say that you just bought a list of email id's from freelancers or business organization. Now, you want to send them an email with a spicy businnes offer they can’t trash. But, it’s spam if you send an an unsolicited email to that list. On the other hand if you take that list and write personal, 1-to-1 emails to each recipient with unique content.

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Solutions Offered

  • Do not use spam trigger words such as Free, Business For You, Award Winning, Urgent Assistance Needed, Money Back Offer Guaranteed etc.
  • Do not use colored fonts (red, green, orange etc), large fonts in the email body text and signature area.
  • Do not use bad HTML format in the body of the email.
  • Do not begin the subject with "required" or "need urgent" and follow with one of these words and signs: exclamation signs, excessive symbols, assistance, business, attention, reply, response, help.
  • Do not use ‘Re’ or ‘Fwd’ in the subject line.
  • Do not send a bunch of images that include text. Specially avoid using one big image.Sending images is a risky option.
  • Do not use so many attachments in emails. The file types are automatically blocked by spam filters such as: lnk, asd, hlp, ocx, reg, bat, chm, com, cmd, cpl, exe, dll, vxd, pif, scr, hta, jse, shm, shb, shs, vbe, vbs, vbx, wsf, wsh, wmf


Each solution has its own advantages and can be used as a Email Marketing. The great news is that with so many options available you can easily compare and try different options to find which one suits you the best.

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  • Always send emails from genuine email that look like & shudeep@yourdomainname.comAvoid email addresses that look like or
  • Mention your mobile number and physical address in the emails.
  • Provide an unsubscribe link at the bottom of an email. This will help you avoid spam labeling.
  • Make sure that the look of your email templates identify clearly with your brand or website. Include your logo on the upper left corner or center of the email template. Try to customize your email templates with your website’s theme.
We hope that this article helped you avoid getting banned in email marketing. If you need help then ask us via comments or contact us. Cheers :)


  1. While the title of this article is catchy I think justice is not done in the entire presentation.

    You are talking of getting banned from email marketing but I hardly see how or why the ban should take place ( or at least this article did not present such effectively).

    I think the article is a bit confusing from what we have been presented in the concluding section :
    "Each solution has its own advantages and can be used as a Email Marketing. The great news is that with so many options available you can easily compare and try different options to find which one suits you the best."

    I have left the above comment in - the content aggregation, syndication,social bookmarking, and networking community for Internet marketers, where this post was found, shared, and "kinged".

    Sunday - contributor

    1. I am sorry about that you are confused with my article. This article is written by some one else. What changes I should make in this article.


  2. Gagan,

    Being honest makes all the difference.

    Help folks and do not lie to them by using misleading titles or emails in general.

    Be honest!

    Awesome points here. Thanks!

    1. Thanks for understand @RB,

      But Sunday did not satisfied with my article. He is still confused.