Thursday, October 11, 2012

What Is Google's EMD Algo Update?

Author: Gagan Masoun
What Is Google's EMD Algo Update?
EMD means exact match domain.Huge amount of searches on the topic "What Is Google EMD Update and How to Fight With The EMD Update" it seems many websites and blogs affected by this update.Google EMD update are top up the online business news today. I am going to share that what is EMD update and how its effective on our website?.

EMD Algo update effects a lot of exact domain name sites and blogs with low quality content.But don't worry, We can recover this by posting fresh unique content and creating some high quality link building, so that Google can consider again to rank.

See Also - Google Webmaster Tools: A Guide For New Learners

What Is Google EMD Update?

EMD = Exact Match Domain (For example if your keyword is Bollywood Tashan, your domain would be 2 blogs affected with this update. 

“EMD Update” released by Google on 28th Sep 2012. It affected not only the low quality sites but also some high ranking websites with original content. On 29 Sep. 2012 Matt Cutts Tweeted,"Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results." 

Matt Cutts Tweet About EMD Update

People were still trying to recover sites from Panda and Penguin updates, but Google gave new shock to everyone.There are more rumors that Google will roll out more updates (this update will target too many ads on sites and blogs).So, remove extra ads from your blog or websites.

Read Also: Reasons Your Website Gets Penalized By Google Update

For now, we have a few assumptions on building links after Google’s EMD Algo Update.

  1. Update your site/blog every 2-3 days with 100% useful and fresh content (1000+ words).
  2. Accept only readable guest posts from guest bloggers with well written in English language without any mistakes.
  3. Try to making similar keywords and to the URL. Your main keyword percentage should below 5%.
  4. Purchase non EMD domain after this Powerful Update.Even if you do everything right, there’s a possibility that you might get penalized. Stay on the safe road.
  5. Use branded keywords only to prove your brand name.
  6. Matt tweeted “low quality sites” will be affected. So, make TOS & privacy policy page for your blog or website.
  7. Be careful about website's “Bounce Rates”. Use less affiliate links.
  8. Write your content with a good way and give links to your old blog posts also.
  9. If it’s a NEW site, try to target the URL instead of the keyword.
  10. Wait for some time before making any huge investment on SEO for your EMD affected site.
If you have any questions about EMD, feel free to ask them in the comments and I will try my best to give answer.Keep in touch for more updates.Happy blogging and Stay Blessed.


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