Wednesday, October 10, 2012

10 Features You Should Have To Become A SEO Expert

Author: Gagan Masoun
10 Features You Should Have To Become A SEO Expert
Every SEO specialist uses tools and features to achieve the best results. Of course, knowledge of search engines is the most valuable feature when setting up a successful optimization strategy. If you know how search engines evaluate a site, you're already halfway there. Just like in order to be a plumber you need a wrench, to be an SEO expert, you need other features and tools.

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The Ability To Find Broken Links

Tool - Xenu's Link Sleuth: Using Xenu's link sleuth you find out whether there are broken links on your site. Not only left that, but images, style sheets and scripts are checked for their usability too. This tool is also very useful for checking target pages for incoming links.

The Ability To Create Prominent Keywords

Tool - Wordle: If you want more search engine friendly texts than Wordle is a good place to start. With Wordle you may create a beautiful word cloud from the content of a page. So, you see at a glance which terms are most common on a page and then have then highlighted (made more prominent) on the page and in the cloud.

To Understand The Inner Workings Of A Website

Tool - Webdeveloper Toolbar: This is an add on for Firefox and Chrome which allows you to peer under-the-hood of a website to see it in a similar way that search engines may see the site. It makes website flaws a little more obvious.

Know How To Analyze A Websites Position

Tool - SEOBook Rank Checker: Even though some say that rankings are dead, it can still be useful to quickly analyze a website’s SEO performance. Where is your site positioned for its various search terms? The SEOBook's Rank Checker can help with a websites analysis. It is a plugin for Firefox.

Understanding and Finding The Sites That Link To You

Tool - Open Site Explorer: Open Site Explorer provides a wealth of information about which sites link to you, how powerful those domains are, and which link text is used, etc. It is a good way of researching how your incoming links affect your search engine results page positioning.

Understanding The Significance Of Incoming Links

Tool - Majestic SEO: Not satisfied with the link data that Google gives you in Webmaster Tools? MajesticSEO works just like Google, but the tool focuses entirely on link data to show you who links to your site, with the link text, and how important is the link for you.

How To Recognize and Use Redirects

Tool - HTTP header checker: Redirects can be applied in different ways. 301s, 302s or javascript. With a header checker you may see exactly which redirect is used and where the reference goes. You may also check whether a 404 page has the correct http status.

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The Ability To Optimize Your Site

Tool - Google Webmaster Tools: If you were to pick just one tool for your SEO efforts then make it Webmaster Tools by Google. This tool gives you a lot of information about how your site is indexed, which keywords are sending traffic to your site from Google, and the other sites link to yours. In addition, this tool provides recent data about organic impressions and actual clicks.

To Understand and Utilize Search Trends

Tool - Google Insights: To understand and research the patterns in the search volume for various search terms--Google's Insights is indispensable. This tool shows trends in the search behavior of online users. This is very useful if you want to know what the best keywords for you to focus on.

How To Understand and Use Web Metrics

Tool - Google Analytics: This gives you access to a number of web metric scores if you add a little bit of information into the coding of your website. It can also measure some scores in real time too, so that you may see who is on your website right now.

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